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National Cyber Alert System |
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Your Fractional CTO will show how you can maximize your web presence for efficiency and exposure. If you already have a web solution that is not working for you, we can suggest areas for improvement. Whether an e-commerce site or a brochure site, your Fractional CTO will understand your specific goals and needs, and work with you to create a custom solution. A typical solution may include website creation (or a make-over), complete with marketing integration, content management, and search engine optimization services. |
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Examples of website make-overs: |
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Jeannie A. Smith, NCTMB |
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BEFORE (approximation) |
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AFTER |
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PROBLEMS: Site lacked intuitive navigation, consistency in design of individual pages, and sufficient visual interest to attract customers. Site appeared disorganized and the design did not reflect the quality of business that it was promoting. |
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SOLUTIONS: Integration of custom side- and top-navigation, consistent among all pages; integration of visual imagery that reinforced the nature of her business, and would attract clientele from among her target audience. Addition of Events page to inform and attract dedicated viewers; addition of Contact form for ease in communication and improved effiency in business. |
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York Lighting |
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AFTER |
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PROBLEMS: Content-wise, the site was sparse; it did not convey enough information about the company or its products/services. Photo gallery was incomplete and lacked cohesiveness. Overall, the design lacked visual appeal and did not reflect the quality or level of business at which the company actually performs. |
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SOLUTIONS: Integration of thematic visual imagery that reinforced the nature, quality, and professionalism of the business. A focus on the products, emphasizing the beauty and functionality of the pieces. Addition of a custom e-commerce solution, including product gallery display, creating the ability for online sales. Solution also includes: e-marketing newsletter system, search engine optimization, online marketing program. |
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